Santopizzaiolo explaining things on a napoletanean pizza workshop

Santopizzaiolo

Santopizzaiolo

Santopizzaiolo

Challenge

Walter, a Neapolitan pizzaiolo based in Valencia, was getting attention on social media, but that visibility wasn’t translating into real clients. He needed a place to direct that audience — somewhere that clearly showed his services and built trust.

Mobile device mockup of Santopizzaiolo's website
Mobile device mockup of Santopizzaiolo's website
Mobile device mockup of Santopizzaiolo's website
Section of the Santopizzaiolo's website that talks about his mission
Section of the Santopizzaiolo's website that talks about his mission
Section of the Santopizzaiolo's website that talks about his mission
Santopizzaiolo putting a pizza into the oven on a napoletanean pizza workshop
Santopizzaiolo putting a pizza into the oven on a napoletanean pizza workshop
Santopizzaiolo putting a pizza into the oven on a napoletanean pizza workshop

Solution

We helped Walter turn his online audience into real opportunities by creating a cohesive brand identity and a functional digital presence that reflected his authenticity and craft. The goal was clear: build something that looked and felt professional, while driving real business results.

Together with my teammate Carles, we developed Santopizzaiolo's visual identity — capturing his Italian roots and personal touch.

Then I designed and built the website using Elementor, structured for clarity and conversion, and optimized with SEO best practices. Once live, the site gave Walter a recognizable online presence — and new clients started coming in almost immediately.

Desktop device mockup of Santopizzaiolo's homepage hero section
Desktop device mockup of Santopizzaiolo's homepage hero section
Desktop device mockup of Santopizzaiolo's homepage hero section
Screenshot of a section of Santopizzaiolo's website
Screenshot of a section of Santopizzaiolo's website
Screenshot of a section of Santopizzaiolo's website
Walter Romano explaining how to put your hand on the pizza on a neapoletanean pizza workshop
Walter Romano explaining how to put your hand on the pizza on a neapoletanean pizza workshop
Walter Romano explaining how to put your hand on the pizza on a neapoletanean pizza workshop

What this project teached me

Traffic means nothing without direction. This project showed me how a strong, clear website can turn attention into real business — and how design and strategy always work better together.

Get in touch

Contact

Carlos Rodilla sitting on a sofa at a wedding

1 spot available for January

UX/UI Designer

Carlos Rodilla

Carlos Rodilla sitting on a sofa at a wedding

1 spot available for January

UX/UI Designer

Carlos Rodilla

Carlos Rodilla sitting on a sofa at a wedding

1 spot available for January

UX/UI Designer

Carlos Rodilla

Gmail: contacto@carlosrodilla.com

Phone number: +34 644 707 940

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Phone number

When submitting this form you accept the Política de Privacidad.

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When submitting this form you accept the Política de Privacidad.

Helping brands that refuse average dominate their space through design and smart strategy.

Helping brands that refuse average dominate their space through design and smart strategy.

Helping brands that refuse average dominate their space through design and smart strategy.

carlos rodilla

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carlos rodilla

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carlos rodilla

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